Before we dive in, the first thing I want you to know is a brand photo shoot’s sole purpose isn’t to just capture beautiful photos, there is strategy behind the visuals. My goal with a brand photo shoot is to help my business STAND OUT and thrive in my niche, further develop my brand presence & communicate a story. Photographs communicate a lot, and combined with the right words they are a powerful form of marketing.
What to wear during the photoshoot
As an entrepreneur your clothing choices in real life and in your brand photos are an important factor to showcase your brand image.
What you wear communicates a lot about your personality and professionalism, meaning it can have a major impact on first impressions and communicating your overall brand message.
If you’re in the process of planning a personal branding photo shoot, you may find yourself stressing out wondering “what on earth do I wear!?!?” It might feel like there’s a lot of pressure when deciding what to wear because you also want to feel comfortable and love how you look, in addition to considering what your wardrobe is communicating to your audience and customers.
My outfit tips
- prepare multiple outfit options
- only wear clean, fit clothes that you like
- don’t over accessorize- you are the main point of focus not the necklace or earrings
How to pose during photoshoot
The way you pose show a lot of your personal traits so make sure your photos show up in a way you want to be seen.
Prepare the exact photos you want. Go on Pinterest and look for ideas you like. Create a vision boards with all the pictures you like. Go on websites with personal branding images and copy everything you like. Be prepared. Show your photographer what you want before you book a shoot. Make sure they can do the style you want. No one wants to end up with cheesy photos that they don’t like and are not going to use. So don’t waste your money prepare photos, interview several photographers, see the style they shoot.
Make sure you know the details how much time it will take to have the photos sent to you, how many will be retouched. Know it all before you decide.
Want to be seen as someone confident, focused but also funny and easy to work with, try those poses.
They will show you as a human, not a robot. Natural smile, laugh, focus and confidence.
Photoshoot poses
A professional photoshoot will allow you to make awesome Pinterest pins, YouTube covers, FB covers, flyers- anything you need.
Elegant – in office
This 4 photos are an amazing way to showcase yourself on your website, 3 different outfits, same style, natural smile and heels. Show up as a confident, successful woman.
Outside photoshoot inspo
Take some pictures outside, it doesn’t have to be all office pictures.
Show your personality
Smile! Make sure your photography is pleasant to look at and bring out positive emotions. Here my favorite photoshoot ideas from Sara Dann and Julie Solomon IG pages.
Photoshoot with laptop
Try different perspectives (front, top, side), more cozy outfit, showing your daily life and more professional.
Confidence
This pictures shows confidence
Can you spot a difference, why this one below is no longer confident?
The teeth! You can show teeth on the laughing photos, not on the confident photos.
Why you need to hire a professional photographer
- Quality of the photo
- Backgrounds
- Ability to cut pictures and have invisible background
- Experience
- Retouch
What not to do during photoshoot
Don’t fake it. Don’t wear clothes you feel uncomfortable in, don’t fake smile, don’t fake a serious face. The beauty of having a professional taking your pictures is they will be able to catch the right moments when you laugh, smile so the pictures look natural.
This pictures below are beautiful I mean I still love them, but it’s not a natural smile.
Most importantly make sure that you are relaxed and comfortable, let your photographer know when you are stressed out and figure out a plan to feel most comfortable. Try to get to know the photographer a little bit, maybe joke. Have music on during the photoshoot. If you are stressed and tense it will show on pictures. Most importantly enjoy it! Get a facial, massage, buy new clotes, make sure you are happy and relaxed before the shoot.
Related read: 20+ ways to start a self care routine.
The most important
Make sure, that when you plan what photos to take during your photoshoot, that you will be able to not only put it on your website but also on your social media channels.
In the next post: Personal brand photoshoot to benefit your social media
I am presenting the best content reporpusing ideas from my fave boss ladies. Your website, facebook, instagram, pinterest, youtube and anything else you use can and should benefit from the photoshoot.
To sum up:
TO DO
- Be prepared – exact phots, how many pictures will be retouched and how long are you going to wait
- Get yourself in a good mood, feel relaxed, take your favorite clothes and music
- Talk to your photographer, let them know if you feel tense- they don’t know your mimic, but you won’t post a picture you feel uncomfortable with. Make sure you won’t waste the money shots
- Don’t wear anything super trendy or neon colors- try to incorporate your brand color theme
- Showcase your personality
- Make sure your pictures will stand out
- Wear heels
DON’T
- Don’t fake it (smile, pose, clothes, accessories)
- Don’t show too much skin – leave beach photoshoot for another time
- Don’t think photographer knows better then you, show them the exact pictures you want
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